Provencia is an independent franchise of the Carrefour group, located in the Rhône-Alpes region. It now has 40 stores.

Customer issues:

Sales managers did not have the capacity to monitor the performance of their store. They wanted to have levers that would allow them to become more competitive.

Development:

Following the analysis of Provencia’s data and their work process, we made the choice to work on their receipts. They are indeed a huge source of information, both about the store and about customers. So, we collected them and then processed them in order to get insights.

Example: We were able to retrieve the date and time, the items purchased, at what price, in which aisle the product belonged to, who the customer is (whether he is benefiting from a loyalty card or not), the means of payment… etc.

From this, we were able to create insights such as: which departments performed the most, at what time slot customers bought “pastry” type products … etc.

Provision of an SBM on our Digital Workplace allows them to:

• Visualize the performance of their store. Example: Performance levels by aisle, by product family, by period, by schedule etc…
• Follow a performance objective set by the Area Manager. Example: Do as well as store X.
• Get automatic recommendations in order to achieve the set goal.   Example: The goal set for store X is to do as well as store Y in the bakery section, so the recommendation could be to offer discounts on country breads.