Provencia is an independent franchise of the Carrefour group, located in the Rhône-Alpes region. It now has 40 stores.

Customer issues:

The regional director of Provencia did not have the capacity to monitor the performance of all the stores (little feedback on customers, sales by departments…).

Development:

Following the analysis of Provencia’s data and their work process, we made the choice to work on their receipts. They are indeed a huge source of information, both about the store and about customers. So, we collected them and then processed them in order to get insights.

Example: We were able to retrieve the date and time, the items purchased, at what price, in which aisle the product belonged to, who is the customer (whether they are benefiting from a loyalty card or not), the means of payment… etc.

From this, we were able to create insights such as: which departments performed the most, at what time slot customers bought “pastry” type products … etc.

Provision of a SBM on our Digital Workplace allowing it to:

• Visualize the performance of its stores. Example: Performance levels by aisle, by product family, by period, by schedule etc…
• Define a performance goal to be achieved for sales managers. Example: Do as well as store X.
• Track goals set by store and key weekly results. Example: Store X has completed the first step of the set goal.
• Generate automatic recommendations to achieve the set goal. Example: The goal set for Store X is to do as well as Store Y in the bakery section, so the recommendation could be to offer discounts on country breads.